Baconnaise?

I just stumbled upon a nifty little site called Baconnaise and couldn't believe my eyes.  It would appear this marvelous company has created a bacon flavored spread.  I guess you can slop it on anything (much like Bacon).  Color me surprised that I have not had this before given my unhealthy obsession with all things bacon.  While surfing the products area, I noticed they also have Baconnaise Lite.  Why has this company not contacted me to be a spokesperson?